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October 26, 2015

Differentiation in data management

In the previous post I broke product differentiation into 6-8 overlapping categories, which may be abbreviated as:

and sometimes also issues in adoption and administration.

Now let’s use this framework to examine two market categories I cover — data management and, in separate post, business intelligence.

Applying this taxonomy to data management:

For reasons of length, I’m doing a separate post on differentiation in business intelligence.

Comments

2 Responses to “Differentiation in data management”

  1. Sources of differentiation | DBMS?2 : DataBase Management System Services on October 26th, 2015 3:33 pm

    […] differentiation claims can be placed in context. This post will get through the generalities. The sequels will apply them to specific […]

  2. Differentiation in business intelligence | DBMS?2 : DataBase Management System Services on October 26th, 2015 3:34 pm

    […] of the business intelligence differentiation story resemble the one I just posted for data management. After […]

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